Priced at Rs 1,499, the new vTrendy handset includes one-touch access to Vbytes -- Virgin Mobile’s VAS data portal.
Monday, June 23, 2008: Virgin Mobile has introduced its vTrendy handset - a colour screen phone loaded with FM radio. With every vTrendy phone, users will get lifetime validity recharge and a starter user kit. Weighing 65gms, vTrendy is loaded with features which include one-touch access to Vbytes - Virgin Mobile’s data portal, speaker phone, organiser, phonebook memory of 500 contacts and additional 150 contacts on RUIM (SIM) card, to name a few.
Commenting on the launch, P Madhavan, chief sales and distribution officer, Virgin Mobile India, said, “Youth today are faced with a situation where they have no stylish CDMA handsets in the price range of below Rs 1,500. Even a GSM service provider’s handset bundled offer does not really appeal to them because of lack of attractive handsets. vTrendy is a ‘no compromise deal for youth’ since it combines a stylish handset to suit their budget, is loaded with features such as FM radio, 65K colour and long messaging service (LMS) and is bundled with an offer tailored just for them.”
According to Deval Parikh, chief officer, handsets, VAS and procurement, Virgin Mobile India, “This stylish looking, light weighted, sleek and feature rich handset has been especially designed to appeal to our young audience who consider personal devices an expression of their style statement amongst their peer group. To add to our users delight, vTrendy has a one-touch access to Vbytes, Virgin Mobile’s VAS data portal, where users can get unlimited access to Virgin Mobile selected content and other applications for a simple charge of Rs 5 per day.”
With a price tag of Rs 1,499, vTrendy is available across 15,000 outlets nationally and over 1,000 modern retail outlets including The Mobile Store, Univercell, Croma, Convergem, Big C, Vishal Mega Mart, Vijay Sales and Sangeetha, to name a few. Apart from this, the handset will be made available in 34 kiosks in high traffic malls across the country.
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