Rediff Enhances Product Search

Catering to users who like to shop offline but compare features online, Rediff has introduced an enhanced version of its popular Product Search. This service from Rediff aims to offer consumers a one-stop destination to compare shopping across various categories of products and make a better informed decision.

The new enhanced service allows users to compare products across brands, features, price points, user ratings, and check availability in their city along with complete contact details. Rediff Product Search now covers more than 16 product categories under electronics, and has also introduced cars and bikes as new categories.

Users can now also get a grid view of products under different brands and can find and do feature-based comparison of products by brands, by latest price points, or by most popular products to help them make a better informed decision.

One of the new unique features of the service is the actual market price history of the product, which covers the price movement for a period of over 6 months. This feature also lets users set a price alert by just entering their email address and setting their target price; the system then automatically sends them an alert as soon as the price is close to the set target price.

And if the user chooses to be contacted by the seller representative to get further information about the product, they can send a free SMS to the seller expressing their interest from the system itself. This feature is particularly useful when one is comparing a bike or a car -- as the user can use the SMS service to ask for a free test-drive of the vehicle.

Rediff says that based on consumers' needs to do comparison-shopping, their Product Search offers users all the information they need before they zero down on a particular product. Rediff adds that users find this service extremely useful especially for electronic products like digital cameras, mobile phones, laptops, mp3 players, home appliances, and storage devices as there are unlimited options available for each of these products at a variety of price points offered by several brands.

Meanwhile, the service is designed to bridge the gap between offline sellers and consumers who want to buy products offline but cannot decide on which product to buy and from where, claims Rediff.