"Sabka Spice" for Rural India

Punjab's premier telecom service provider Spice Telecom has today launched a handset combo offer comprising a handset plus Spice connection. The offer is called "Sabka Spice", and will be made available at just Rs 599 in a bid to make mobile telephony accessible to the rural populace. Under the "Sabka Spice" offer, the handset comes with a three-years warranty and a choice of Spice prepaid or postpaid connection.

The stylish Spice S 300 handset includes features such as: long battery life with promised talk time of 3.5 to 4 hours and stand-by time of 250 to 300 hours; Intelligent Audio Interface System that substitutes for LCD (alerts on the mobile are called out through this mechanism, meaning even those people who can't read can use the phone just by following audio alerts); choice of languages including English, Hindi, and Punjabi (even semi-literate rural consumers can use the phone with ease); speaker-phone that allows the phone to be operated even in noisy environments; universal charger (the phone can be charged using any mobile phone charger); speed dial that allows consumers to store oft-used numbers which could then be dialed with a simple push of the button; and intelligent LEDs comprising Red LED (on full charge, the color changes to green and missed calls are represented by blinking five times a second) and Blue LED (for network availability).
The "Sabka Spice" Combo Handset offer provides the Spice S 300 handset along with a choice of prepaid or postpaid Spice connection -- all for Rs 599, the company claims.

If the consumer opts for a prepaid connection, he/she gets the Spice S 300 handset along with three-years warranty. Additionally, he/she gets a Spice prepaid connection with SIM worth Rs 101, one-year validity worth Rs 198, or zero rental for one year worth Rs 148. Spice to Spice local calls cost 50 paise per minute; calls from Spice to other local GSM numbers cost 65 paise per minute; and calls from Spice to other local numbers cost Rs 1.10 per minute.

In the event the consumer opts for a postpaid connection, he/she gets the Spice S 300 handset with three-years warranty. In addition, he/she needs to pay a monthly fixed charge of Rs 35. Spice to Spice local calls cost 10 paise per minute while calls from Spice to other local numbers cost 75 paise per minute.