Wednesday, July 2, 2008

Now Yoga Lessons on your Mobile

If you don't have time for an exercise regimen and are experiencing guilt pangs because of it (or the lack of), you might want to give this one a shot. Shemaroo has tied up with various mobile operators in India to offer actor Shilpa Shetty's Yoga for download to mobile customers.

Shemaroo says that the videos have been cut and edited such that each video captures one complete Asana. In Yoga, Asanas (postures) are categorized according to the benefits they provide like those for the back, stomach, neck and shoulder, and of course Pranayam (breathing exercises).
Also on offer are detailed write-ups explaining the benefits and description/s of each Asana. Apart from these videos, consumers can download Shilpa Shetty in her Yoga poses as their mobile wall-papers and screen-savers.

Vodafone is offering a pack of Rs 99, wherein the user can download unlimited Shilpa's Yoga videos in one hour. The pack also contains a step-by-step procedure for each Asana. Similarly, Airtel, Tata, Reliance, BPL, and Idea are also offering Shilpa's Yoga content for download as a value-added service (VAS). Additionally, consumers can purchase the complete DVD for Shilpa's Yoga after sampling the videos on their mobile phones. Shilpa's Yoga Mobile downloads are also available at: http://wap.shemaroo.com.

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